Success wasn't achieved overnight. Extensive testing and optimization, spread over 4 months, played a crucial role. A generous daily budget, starting at $100 and scaling to $150-$180, allowed for gathering sufficient data to make right decisions and refine our approach persistently.
Amount Spent
Purchases
Add to Cart
Purchases Conversion Value
Clicks
Purchase ROAS
Success wasn't achieved overnight. Extensive testing and optimization, spread over 4 months, played a crucial role. A generous daily budget, starting at $100 and scaling to $150-$180, allowed for gathering sufficient data to make right decisions and refine our approach persistently.
Traffic campaigns focus on bringing visitors to your website, even if they don't buy anything right away. This helps build brand awareness and gathers valuable information about your audience. Think of it as planting seeds - it might not give you immediate results, but it strengthens future campaigns like retargeting and lookalikes. This can be especially helpful when starting out or on a budget, as it builds a foundation of interested people before going for the sale.
In a conversions campaign, precise audience targeting is key. By focusing on laser-targeted audiences, you maximize the efficiency of your budget, ensuring it reaches potential buyers exclusively. Notably, the interest-based campaign stands out as the cornerstone, delivering the highest ROAS and driving the most purchases. Additionally, it generates substantial clicks and Add to Cart actions, providing valuable support for retargeting and lookalike campaigns.
This campaign uses Lookalike Audiences to find new customers similar to your existing ones, then re-targets those who interacted with your brand before (website visitors, engaged with social media posts, etc.). It's ideal for later stages when you have enough data for accurate targeting, leading to improved performance. The provided data shows this strategy successfully attracted interested customers.
My winning strategy: Targeted traffic, laser-focused conversions, & retargeting for maximum impact.
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