What was the story behind this 800+ Sales, 48,200 clicks, 1035 Add to Cart and $72,000 in profit from Facebook and Instagram ads in just seven months!?
In August 2023, I began working on a clothing brand. We spent $300 on ads and had 8 sales in the first month, establishing crucial brand awareness.
In the following months, increasing website visits and sales was the main goal. I ran several traffic campaigns and sales ads on a $1000 budget, gathering valuable audiences.
For November and December 2023, I scaled up using lookalike and retargeting audiences, achieving a ROAS of 4.33. This scaling process yielded positive outcomes: over $29,000 in conversion value from $6000 in ad spend, resulting in 300 sales.
By January 2024, our ad expense was $2000 with a conversion value of $9800, more than four times the return on investment (ROAS).
Looking ahead, if the budget exceeds $3000, we project an average ROAS of 5. Our remarkable 7-month performance includes over 800 sales, 48,200 clicks, 1035 add-to-cart actions, and $72,000 in profit from Facebook and Instagram ads.
This strategy underscores the importance of strategic scaling and precise audience targeting in achieving sustained growth and profitability.
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A lot of testing is the answer. Everything doesn't usually start with ROAS 4.25 from the first month! Rather, it takes months of improvements and patience!
In August 2023, I began working on this clothing brand. We spent $300 on ads and had only 8 sales in the first month. This was a good start but more importantly, we started establishing the brand awareness which is ultimately key to success.
For the following months, increasing the number of website visits & sales was the main goal. I did several traffic campaigns as well as sales on a budget of $1000, also we got some valuable audiences.
For the next two months (November & December 2023), I started scaling up by lookalike and retargeting audiences to get further down the strategy. That brings RAOS 4.33
The scaling process provided some positive outcomes. The overall conversion value was over $29000 with $6000 in ad spend with 300 sales.
Until January 2024 our ad expense was $2000 and the conversion value was $9800 which is more than four times the return on investment (ROAS).
It was an excellent move, in the next coming months if he ensures a budget of more than $3000 that will bring an average ROAS of 5. Our remarkable 7-month performance included 800+ Sales, 48,200 clicks, 1035 Add to Cart and $72,000 in profit from Facebook and Instagram ads in just seven months!
We will elevate your business to new heights, propelling your brand far beyond the competition.
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